A year after the name change, Benefit Cosmetics opened its first ever counter in the U.S. Department Store in Henri Bendel, an upscale speciality store for women, in New York City. It didn’t take long for the brand to expand internationally, as in 1997, its first store in Harrods, London was launched. In fact, on the opening day of Benefit Cosmetics in Harrods, her Royal Highness Princess Diana, was present too!
In 1999, LVMH Moët Hennessy Louis Vuitton SE, or better known as LVMH, acquired Benefit Cosmetics as its subsidiary. Among its impressive list of other subsidiaries are Dior, Givenchy and Hennessy. So, we know they’re going to be in good hands! While the brand may have been acquired by the luxury goods company, that doesn’t mean the founders are out of the picture. The brand still runs in the family, as daughters and nieces of the twin sisters joined the Benefit Cosmetics family in 2008.
In present time, Benefit Cosmetics is available in department stores like Sephora, Arnotts and Debenhams. Of course, we trust that you’ve seen it before, because its counters are always the most eye-catching among a sea of cosmetics!
The brand is now known worldwide, and we’re not surprised at all. Besides its loyal fans (7 million followers on Instagram and 6 million likes on Facebook), a couple of female celebrities swear by it too! Nicole Kidman is one of them, stating that she uses the Benefit Benetint on her lips and cheeks. She’s not alone, as even actresses Amy Adams and Eva Longoria are fans of the famous product.
We all know that the Benetint cheek and lip stain is definitely in the ‘best-sellers’ list, but what are the rest that everyone can’t live without?
The POREfessional face primer
This one keeps the fans coming back for more! It helps to minimise pore appearances, and is typically used before you put on makeup. However, you may re-apply during the day, should you feel the need to. The product is oil free, very lightweight and most importantly, complements all skin tones. If you’re unsure if it’s a yay or nay, fret not. It comes in full size tubes and mini ones!
Gimme brow volumizing eyebrow gel
Girls, we all know eyebrows make a huge difference to your makeup look! If you don’t believe it, check out photo-shopped images of celebrities without brows. Go on, we’ll wait. On the flip side, if you prefer to have that brow-less look, go right ahead! But for those that want to give our eyebrows a much needed kick, this product is for you. With microfibers as your brush, it can create definition for your brows. It’s water-resistant, comes in 3 different shades and can help you achieve pretty much any look you want!
Watt's up! cream highlighter
We all deserve a little glow (or a lot) in our life, and what better way to show it with this cream highlighter stick! It has a cream-to-powder finish, and gives you a luminous layer on wherever you applied at. The watt’s up! cream highlighter is a soft focus highlighter, so whether you decide to apply on its own or over makeup, the finishing look will be the perfect blend of perfection.
Benetint Cheek & Lip Stain
We know, we know, we’ve been highlighting this product since the beginning. Yes, this product is that good that it deserves another mention! The Benetint will give you a rosy flush, and complements all skin colours or tones. Another exciting feature? It’s kiss-proof! You can apply a little before some lipstick or lip gloss, and it’ll still stay on after some smooches ;)
Fresh off the Oven
Foolproof brow powder
This new product is truly one-of-a-kind! Stored in a cute little box, the product is placed in an eyebrow shaped pan. It comes in a dual-gradient form (from a lighter shade to a darker one), and has 3 different shades! It comes with a blending sponge and spoolie-brush, so your application process will be a lot easier. The velvety texture and 12-hour long formula will give your brows a fuller look, and a more natural finish.
Boi-ing industrial strength concealer
Just like the name suggests, this concealer works absolute wonders! Whatever you want to cover, may it be discolouration, blemishes or those horrible dark circles from late night working (or partying), this full coverage formula is your solution. It comes in 3 different colours, ranging from a pale pink to a nude brown shade. You can put some on before you apply makeup, and put it in your bag for quick touch-ups later.
Some of us are born with rosy cheeks, some of us need GALinfornia. Don’t worry though, you’re beautiful either way! The GALinfornia bright pink blusher from Benefit Cosmetics is moulded into a sun shape, and features a shiny gold shade in the middle. Scented with pink grapefruit and vanilla, you’ll be rocking that California glow everywhere you go! The box includes a rounded brush and a cute little mirror.
Ready for You
If you’re unsure of where to start, or you’re not sure which products are suitable for certain occasions, fret not. Benefit Cosmetics created different sets that caters to different needs. After all, the best thing comes in sets! (Totally did not make that up)
Reading the title, you know what the erase case is all about! Featuring 4 different types of concealers – boi-ing hydrating, boi-ing industrial strength, boi-ing brightening and boi-ing airbrush – in one kit, all of your beauty dilemmas will be solved. All 4 concealers does the same job, but each have its own unique characteristic. The boi-ing hydrating concealer is filled with Vitamin E & apple seed extract that moisturizes your skin, the boi-ing industrial strength is highly pigmented that it will instantly any impossible to cover spots. The boi-ing brightening helps to colour-correct, while the boi-ing airbrush, with a super lightweight formula, makes retouching easy. The kit comes in an adorable eraser-shaped pouch, so be ready for some serious green envy from your friends!
Work kit, girl!
This is a lifesaver for every working woman out there. It features your everyday makeup necessities, which includes the POREfessional pore primer, roller lash, hoola matte bronzer and of course, the benetint. After using the primer to cover up, you move on to the benetint to add some colours to your cheeks and lip. Once that’s done, curl your lashes with the roller lash for extra eyes definition. Finish off with some hoola matte bronzer will give your cheeks some shimmery glow.
Benefit Cosmetics features different collections, and some of them have already been mentioned above! For example, the POREfessional pore primer is from the POREfessional collection, which aims to minimise pores in each dab of product. The erase kit? Their concealers are from the Boi-ing collection is created to cover up any dark spots. Galinfornia, on other hand, belongs to the Box O’ Powder collection, which features a range of powders that blushes your cheeks! There’s much more different collections available, so be sure to check them all out.
With Instagram-worthy brand packaging, cute product names, and high-quality formulas in each little box, bottle or tube, your money will be well-spent here.